A S T R A N O V A

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Data Analytics Services

Data analytics services are crucial for businesses looking to make informed, data-driven decisions. Our expert team leverages powerful tools and techniques to analyze customer behavior, track campaigns, and provide actionable insights that enhance performance, optimize marketing efforts, and predict future trends.

Website & Campaign Analytics

Website and campaign analytics help businesses track the effectiveness of their online presence and marketing campaigns. We set up powerful analytics tools to provide in-depth insights into website traffic, user behavior, and the impact of campaigns.

  • Google Analytics 4 & Adobe Analytics Setup
  • UTM Tracking & Attribution Modeling

Customer Behavior Analysis

Understanding customer behavior is essential for creating effective marketing strategies. Our services help track how customers interact with your website and identify areas for improvement.

  • Heatmaps & Session Recordings
  • Customer Journey Mapping

Predictive Analytics

Predictive analytics uses AI and machine learning to forecast future trends, allowing businesses to make proactive decisions. We use data-driven insights to predict market movements and customer behavior.

  • AI & Machine Learning for Market Predictions
  • Data-Driven Customer Insights